Recently i was given the opportunity to work a day at Blab Digital, a design agency based in Hessle. they gave me one of their active briefs as a mock-up project which i completed alongside their own progression.
Great Newsome is a British craft beer brand that prides themselves on their ability to provide traditional beer with a modern twist. their previous branding represented a dog with a beer alongside the main type which appears very traditions, this was something that I aimed to modernise in line with their product offerings.
I created the logo in 2 optional typefaces which could be presented to the client, these included a sans serif for the most modern appearance while the serif typeface was used to represent some of the traditional qualities seen within the brand.
