Kawasaki is one of the largest motorcycle brands in the world and they have a huge impact and presence within the industry which is why I chose their brand for this refresh, the problem I am trying to tackle with this brand refresh is the disconnect within company branding across all of their different areas due to unsocially discontinuing certain parts of the brand while maintaining some. This rebrand aims to cohesively merge all aspects of the brand under 1 primary logo and wordmark.
